🚀 Who are we?
At Grip, we’re passionate about bringing professionals together to move markets forward faster. Our leading Market Engagement Platform for Event Organisers enables our clients to create Virtual, Hybrid, and Live event experiences in a single solution. Making it easier for event participants to connect, engage and do business.
Grip works with 12 out of 20 of the largest Event Organisers globally and is known for its leading AI-powered matchmaking engine, used to establish millions of valuable connections at thousands of events. As a multi-award-winning global leader in AI-powered tech, we pride ourselves on being real innovators in the event tech space.
Grip recently completed a $13M Series A funding round led by Kennet Partners, a well-known London-based VC Fund. Other investors at Grip include leading entrepreneurs Brent Hoberman (CEO and Founder at Lastminute.com, Made.com, Founders Factory), Arnaud Massenet (Co-Founder at Net-a-Porter), and Jeremy Roche (FinancialForce, Unit4).
🚀 About the position:
At Grip, hundreds of leading event organisers worldwide work with us as a partner in achieving their business goals to connect, inspire and engage their event participants.
The Grip platform is an exciting multi-faceted product with a complete SaaS dashboard for event organisers. The product also has a complete engagement platform for event participants across web and mobile which includes streaming, content, and networking which is underpinned by our award-winning AI-powered Matchmaking Engine.
We’re looking for a Field Marketing Manager, based in the US, to support go-to-market campaigns and materials to further establish Grip’s market positioning to our prospects and customers.
This role will work within the marketing department, reporting to the Head of Marketing, but have strong links to the Sales and Client Success teams, as well as senior stakeholders.
This role will have ownership of a variety of campaigns from our own events, sponsored events, content creation and vertical or industry campaigns. The campaigns should drive awareness and demand for our platform and position our product as the best in the market.
🚀 Core Responsibilities:
Drive marketing strategy and implementation to deliver pipeline coverage for the sales organisation.
Develop and implement a marketing plan to support revenue goals, including corporate alignment, alliance partner and directly-managed tactics, campaigns, events and activities to executive management and technical audiences.
Work closely with Marketing, Sales, and Channel partner teams (BUSs), and Inside Sales to ensure market awareness and pipeline opportunity.
Manage a regional marketing dashboard that tracks effectiveness / impact of marketing spend on pipeline.
Provides leadership on field requirements for integration in corporate-run marketing programs
Ensure feedback from sales to go-to-market organisations to deliver close alignment between regional marketing investment and sales requirements.
Deliver a marketing plan of record to ensure alignment with corporate and partner programs as appropriate.
🚀 Experience and Skills
Experience in field events, partner activities, tradeshows and all key regional-based marketing activities
Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences
Strong team player with a positive attitude
Excellent communications, organisational and interpersonal skills, strong analytical ability
High energy, enthusiasm, initiative, and preparedness
Comfort and experience with being the go-to marketing resource in the field, managing in a matrixed environment
A marketing or business studies degree is desired.
5-6 years of marketing experience is required.
🚀 We look for people that live by our values:
Growth Mindset - be curious, take ownership, and share knowledge freely and openly.
Be Nice - listen to understand, respect others and support your team members.
Transparency - Open and transparent communication, speak up about problems and be honest.
Can-do Attitude - Take ownership of your work and do what it takes to make it a success.
Value Focused - work smart, understand what drives KPIs, always keep our clients in mind.